The insipid Okra Whingefree cult hurtles headlong toward an intellectual Jonestown.

USA Today: The divine Miss Winfrey?

After two decades of searching for her authentic self - exploring New Age theories, giving away cars, trotting out fat, recommending good books and tackling countless issues from serious to frivolous - Oprah Winfrey has risen to a new level of guru.

She's no longer just a successful talk-show host worth $1.4 billion, according to Forbes' most recent estimate. Over the past year, Winfrey, 52, has emerged as a spiritual leader for the new millennium, a moral voice of authority for the nation.

With her television pulpit and the sheer power of her persona, she has encouraged and steered audiences (mostly women) in all matters, from genocide in Rwanda to suburban spouse swapping to finding the absolute best T-shirt and oatmeal cookie.

"She's a really hip and materialistic Mother Teresa," says Kathryn Lofton, a professor at Reed College in Portland, Ore., who has written two papers analyzing the religious aspects of Winfrey. "Oprah has emerged as a symbolic figurehead of spirituality."

I'll end this post with that bit of bovine flatulence.