From The Japanese Really ARE Different Department:

That was just the hook to make you look. I do not think they are really more perverse than any other people, including Americans. They simply don't have our ever shrinking remnant of Christianity holding them back from the brink of moral madness. We're headed toward the same destination. The Japanese will get there first.

Anyway, the story is about a new hotel staffed entirely by women (I hope!) dressed in everyone's favorite cliche, the French maid uniform.

A new hotel where all staff are decked out in saucy French maid's outfits, use only the politest of language and refer to male customers as "Master" is proof of the growing economic might of the otaku geeks once largely ridiculed in Japanese society, according to Shukan Jitsuwa (6/30).
Women dressed as maids have long been a staple otaku fantasy, and now the new hotel in the Atami resort area of Shizuoka Prefecture is promising to give the geeks their greatest desire for just 25,000 yen per night with two meals thrown in for good measure.

Here's their website with what Google likes to call a translation.

"When it started offering advance bookings over the Internet, it filled is 100 rooms in a single day," a hotel industry insider tells Shukan Jitsuwa.
The maid hotel is actually called My Sweet Home Moe Room. The otaku oasis was originally due to open on June 19, but delays caused by construction work and the training of maids put back the opening date to July 1.

To make sure My Sweet Home stands out above the pack and does not get the average otaku complaining that it is merely another cosplay accommodation, staff at the hotel have been instructed to use only the archaic form of Japanese that a real maid would use, as well as only to ever refer to customers as "Master."

Well, at least it sounds like a polite place.

My Sweet Home also promises to provide a selection of what it calls secret services, which can be requested free or be partaken of for a price.

Uh oh.

However, when response to the maid hotel's website was so huge when it initially posted, operators were forced to add a disclaimer that it is not a sex business.

Whew!

"Apparently, they were getting requests along the lines of whether it would be possible to slap the maid into a dog collar and chain her up," the hotel industry insider tells Shukan Jitsuwa.

(Google has 229,000 photos of cosplayers here. To be honest, this seems to be mostly benign fun. But like anything else, there are always a few people who go too far.)