Marketing.

Los Angeles strip club owner Howard White isn't winning any new friends with his billboard.

An ad for White's Century Lounge reads "Vaginas R' Us."

A local business group is complaining. But one city councilman said vagina isn't an obscene word, so there's little officials can do.

However, White has had to take down his sign temporarily, though not because of the wording. City inspectors cited the sign for a fire code violation. It was made of combustible vinyl. But officials of a sign company tell the Los Angeles Times White has already ordered a new "Vaginas R' Us" billboard.