Carbonate it!
Food Business Review: US retailers to stock Fizzy Fruit
US retailers such as Wal-Mart Stores, 7-Eleven and Bi-Low are to stock Fizzy Fruit products in their stores across 15 southeastern states.
The Fizzy Fruit Company said that its sparkling fresh fruit product will be available at additional major retail chains, entertainment venues, and resort destinations during 2007.
Fizzy Fruit has a patented process which infuses carbonation into the water already contained in fruit, giving the fruit its fizzy texture. The company, which produces grapes and pineapples, maintains that all Fizzy Fruit has the same nutrients and fiber content as regular fresh cut fruit.
Alex Espalin, chief marketing officer of Fizzy Fruit, said: "We are excited to make Fizzy Fruit available in grocery stores, and bring smiles to people everywhere with a fun and healthy new food product."
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