ContactMusic: Cheese Ads Banned From UK Shows For Kids
Kids won't be able to smile and say "cheese" in front of the TV cameras in Britain anymore under the latest advertising rules adopted for children's television.
Cheese is among the products listed as junk food (WTF??? - F.G.) by the Food Standards Agency, which has cited its high fat content -- some 900 calories from fat in a typical serving, according to the agency.
But the British Cheese Board and the National Farmers' Union have expressed outrage over the ruling. The Cheese Board said that a typical portion of cheese contains 270-360 calories and is actually one of the most "nutritionally complete" foods.
Interviewed by the BBC, Mary Quicke, a Devon cheesemaker, summed up her reaction to the regulation: "Frankly, it's bonkers," she said.
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