Tuesday, November 22, 2005

From The More Money Than Brains Department:

Thanks to MSNBC for the heads up. To hear a sample follow the MSNBC link below. It's worth the trip for all you aging A-Team fans.

Is driving easier when Mr. T’s riding shotgun?
To cash in on in-car GPS market, media firm to offer celebrity directions

Centuries ago, navigators looked to the stars to work out their location on Earth and plot their courses. Today, stars are again set to guide lost travelers to their destinations, but they won’t be the celestial bodies seen in the heavens each night.

Instead, think Mr. T, Burt Reynolds and Dennis Hopper — they’ve all signed up to deliver celebrity voice content for turn-by-turn driving directions in the Navtones car navigation system produced by Los Angeles-based Wanderlust Media and digital map and location content provider Tele Atlas.

If you already have an expensive navigation system in your car, you’re already familiar with the generic woman’s voice telling you to turn left at the next light. The idea behind Wanderlust’s new offering is to give drivers something a little different, explains CEO Will Andre. Mr. T not only guides, he also threatens: “Pay attention to what I’m saying,” he bawls. “Mr. T gonna get you there in one piece … you gonna be there safely, or else!”

But if they somehow can manage to offer Homer Simpson's voice to guide me...

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